-Be Organized- Have a script ready to go for the pre party posts and during the party so you can just copy and paste.
Have all of your photos in different files... pre parties/games/party time/ for the host etc.
-Hostess Coaching- THE MOST IMPORTANT THING IN YOUR BUSINESS. Your hosts need to be your new best friends and you need to develop a relationship with them so that they can trust you and listen to your tips and tricks. You need to get them excited and help them every step of the way- Without our hosts- we wouldn't have a successful business.
It is CRUCIAL to spend time with your hostess. Everyone wants tons of free books and everyone wants a successful party- you need to help make that happen.
First- Book a date: Day AND time (make sure you are on the same page with Time Zone)- Let her know that you will message or call her about 7-8 days BEFORE the party to help get her started.
A lot of consultants do it through Facebook messenger but CALLING is also a great idea! That way you can chat and she can ask questions and you can get to know each other more. (She could be joining your team you know) Get to know your hosts. Let her know that you genuinely want to help her have a successful party and want to be able to get her a lot of free books :)
If you don't call- send her a hostess coaching video 7-8 days before the show. Make sure you are still on the same page for date and time.
Coach on Who to invite and HOW- We don't want them to invite 500 friends to the party.
Tell them to make a list of all the friends they can think of that have kids and they think would LOVE the books. Send the FRANK GRAPHIC
After they have a list have them send them each a personal message.. It can be copy and paste -
"Hey! I'm having a live Facebook party with Usborne Books on (Date/TIME) . They have some great books that I just thought your family would really love. Would you like an invite?
Tell them that when they have 10-12 people that want to come to let you know :)
Once they have the 10-12 set up the event and message them "Great!! I made the event and you are now a cohost. Go ahead and invite those 10 that have said YES and then message them real quick saying "Hey I just sent you an invite to the book party we talked about. Do me a favor and RSVP right away so you don't miss anything. Thanks"
"I know that it takes a little bit of time but I promise it will help your party be successful! Keep going until you have about 20-50 people who want to come. :)
-Check in Daily with them- that way the party is fresh on their mind and they are continuing to invite and get people to rsvp..
On days before the party here are some other suggestions to send.
"Hey! How are invites coming along? I always tell people that a goal to have is 25 RSVPS. When you have a spare couple minutes today, please add your own post on the page as a welcome to your guests, just a little something about how glad you are they can come, why you're excited about the books and think your friends will like them, etc.
Your own enthusiasm will be contagious, and staying active on your event page will help to make your party a success!"
"Hey! Just wanted to make sure you’re in the loop on our host rewards for the month. Here’s the chart of rewards you can expect. When your party reaches xxx amount.. you get an extra $50 in free books!!! WOOHOO!! Definitely start yourself a wish list now! Please also be sure to keep up on interacting with your event page and responding to my posts. Thanks! (Send monthly special)
ASK EVERY HOST if she wants to join and make her party her kick off party- She can earn the commission AND get the free books.
"Hey! Looks like things are going great with your invites! keep up great work with the inviting and follow-up! Thanks for putting your time into that! Just wanted to reach out to you and chat quickly about the business of working with Usborne. We are definitely in need of lots of help nationwide, and it’s a super fun way to earn some family income and build a home library. If you decide you’re interested, we can turn your party into your business kick-off and you can earn the commission in addition to the free books and the party bookings can go to you instead! Have you ever thought about doing what I do?
"Hello hello!!! Do have you have a favorite Usborne book? If you have time today post a picture of your favorite one or one that you are REALLY interested in. Your friends will love the recommendations and will help them get even more excited for your party!
"Hey I just wanted to check in and see if you have you had any questions from guests so far? Need any recommendations for your own wish list? We’ll want to have your wish list wrapped up and ready to go so that we can close out your party 24 hours after your event. Let me know if I can help out! Also, just a heads-up that as the host, you’ll be ordering your books direct through me instead of the website. Here is the host rewards again just in case you forgot. As mentioned in there- you will have to pay for shipping on the books which is 8% if you get over $75 :)
"Since the party is tomorrow night- today would be a great time to reach out to those who you have invited but haven't gotten an rsvp from yet.. Hey___ just reminding you of the party tonight! Please RSVP so you can get notifications and see the posts! It is going to be a lot of fun!!
"I'm so excited for your party tonight!! Please get online about 10 min before we start :) see you soon!"
Right before the party starts I also will send them this- " Ready? Here we go! :D Please keep a look out for my first official “welcome,” which I’ll post right on time. I’d love it if you could keep track of which of your friends are showing up in the first few minutes, and then texting anyone who had a yes RSVP but hasn’t arrived yet. Just a quick reminder, like:
Hi! My book party is starting! Are you on your way? Just log into facebook and head over to the event! Thanks!
Here is a hostess graphic as well
-Here is a fantastic PowerPoint by the fabulous Tabatha Roach on Facebook parties . Click here
Before the party starts (usually the morning of or the day before-- you will want to go and TAG the people in the Newbie/Nut post and Tag the people who have RSVP"d but haven't answered yet... "Hey____!! Thanks so much for your RSVP for the party tonight! Just wanted to make sure you saw this question to help me out! "See" you tonight!
Also TAG those who haven't RSVP'd yet- "Hey___! Just reminding you of the party tonight here on Facebook! It will be so much fun! Please RSVP so you don't miss anything and I hope to "meet" you tonight!
Another suggestion- Sending a PM to people who are coming. Hi, I'm the book lady for (Hostess)'s upcoming Usborne FB party! She is just awesome, and we both appreciate your RSVPing! I LOVE helping people find just the right books for their kiddos, so if you'd like to send me the ages of your children and some things they're into right now, I can shoot you back some recommendations! Looking forward to partying with you soon, and please let me know if I can help with anything before the big night! Talk soon!
Posts on the event page- I like to post once a day to get people involved and to get excited - Keep them simple, fun, entertaining, and informative. I like to do pre party games where they PM the answers.. that way I can message and communicate with them and help with suggestions and to get to know the guests :)
Games, literacy tips, a couple of videos, or graphics with some awesome books
You can create customized wish lists for guests - all you need to know is age, gender, and a few of the things they like (princesses, trains, planes, coloring, learning to read, etc)
Send a PM to people- "Hi, I'm the book lady for (Hostess)'s upcoming Usborne FB party! She is just awesome, and we both appreciate your RSVPing! I LOVE helping people find just the right books for their kiddos, so if you'd like to send me the ages of your children and some things they're into right now, I can shoot you back some recommendations! Looking forward to partying with you soon, and please let me know if I can help with anything before the big night! Talk soon!"
Party Time
Keep it short- 45 min to an hour tops. Post the shopping link before so those who can't stick around can get an order in without having to wait/ also people can work on wish lists DURING the party with the link
Number your posts
Follow a script
Show Videos
A couple ideas for posts to do during parties- (keep it under 15 total posts)
*** As a bonus tonight, the first three people to comment below that they want to host will get a BONUS Flashlight book for FREE! Ready, set, GO!**
Here are two more ways to receive even more bookish goodies:
~ Select one of these dates and get an extra 20 raffle entries: Feb 16, 17, or 18th!
~ Order off this party AND book your own show and I will give you a 65% off coupon to use at your party!
(Post a pic of a hostess Haul)
2. We're back for our party wrap-up! Let’s do a quick game for your last chance to really stack up those raffle tickets for our grand prize. So here's how the game works: For every question you ask me about what it is like to work this business you get an entry! :)
3. If you love books, love discounts, and are looking for some extra income, I'd love to share with you more about my job! I'm currently looking for awesome ladies, just like you, to join my team and promote literacy! Did you know there are no minimums with Usborne to stress you out?! You can start for under $100 and just give it a try, plus you can work entirely from home doing FB parties just like this (I'll show ya how!)! Send me a quick message if you're interested in learning more. Now hang on tight while I tally up your party points! Back in a sec with tonight's winner!
4. We not only have the best books around, we also have the best COMPANY. Usborne Books & More is a family-run business that is publicly traded and debt-free. We also have had over 2 years of continuous growth (some months up 230% from last year) and celebrated the largest sales month and quarter in our 25-year history. We are not just growing, we are ACCELERATING! Kids and parents LOVE our books.... and it shows!! Now is the time to join this great company because the best is yet to come!
5. Thank you everyone for coming! Wasn’t that fun? Please take 2 minutes and fill out this survey!! I would really appreciate it!!!
I will stick around for a while to answer any questions you have while you finish your orders — just tag me if you need me! Get an invite to my VIP page when you spend $50 and free shipping when you spend 75! . I will announce the winner of our grand prize free drawing after the party closes (after all orders are placed) and I’ve had a chance to tally all the tickets!! Thanks again for joining us! https://docs.google.com/forms/d/1QSxTvJ7pj3DVkPju19Gdq2mFDJclTQb9iMpUwOAvx9E/viewform?usp=send_form
I like to post a thank you in the shopping link comments or on the page when people order.. "Thanks _____ for your order! You are going to love the ____book!!! (And I post a picture of a book that they bought)
Followups- (Day after the party) - Followups are Super Duper Important and can double/triple your sales. The host NEEDS to message every single person that came but hasn't ordered yet- "Hey!!! Thanks so much for coming to the book party last night! I hope you had fun! Did you need any help with your order?"
She also needs to message everyone that did RSVP but didn't make it- "Hey! Missed you at the party last night! You can still browse the event and watch videos of the awesome books! I think your kids would LOVE the books in post 6!! Do you need any help with your order?"
Try to close the party within 24 hours
I like to offer free shipping on all orders over $75
Announce the winner of the free book AFTER the party has closed.
If you haven't looked into CINCHSHARE... do that- it can save your life.. You can schedule your posts to automatically post so you don't have to be online.. It is AWESOME
IF you are in your incentive (first 12 weeks) I LOVE this video! https://youtu.be/E6SSHDJW6Qs
If you haven't looked into CINCHSHARE... do that- it can save your life.. You can schedule your posts to automatically post so you don't have to be online.. It is AWESOME
IF you are in your incentive (first 12 weeks) I LOVE this video! https://youtu.be/E6SSHDJW6Qs
Followup a week after the party- Have your books come in yet? I'd love to hear what you and your family think! If you post a picture and/or review on my business page, I'll give you 10% off your next order!
Games-
No comments:
Post a Comment